L’Oreal Voluminous Lash Paradise Mascara: Blackest Black 200

 Finding the L’Oreal Voluminous Lash Paradise Mascara ($10.96 CAD) in Blackest Black (non-waterproof) was like finding a leprechaun but I’m happy to report that I have one! For my Canadian beauties, see if you can get this at Walmart instead of Shoppers Drug Mart, where it is anywhere from $6 – $8 more expensive.

The hype surrounding this mascara is for a couple of reasons: (1) L’Oreal rarely ever gets mascara’s wrong so everyone has high expectations for Lash Paradise (2) It’s a rumored dupe for the Too Faced Better than Sex Mascara ($30 CAD, which is about $20 more expensive) not only for the way the tube and wand looks but for the way it performs as well and lastly (3) it builds from the legacy Voluminous mascara, a cult favorite from celebrity makeup artists to makeup lovers alike for it’s black formula and lash thickening effect.

After trying it out for a week, and comparing it to the Too Faced BTS mascara, I’m happy to report that it not only preforms similarly but in a lot of cases I actually prefer the L’Oreal Lash Paradise. The mascara has a dark, rich black formula, feathers out the lashes nicely while still adding volume. It does not flake on my lashes throughout the day and holds my curl (despite not being a waterproof formula). The only downside is that this mascara does not build well on the lashes. The best effect you will get is after the first applications. Added layers only clumps up my lashes and they actually start to appear crooked (weird, I know). It’s a good thing one layer is all I need.

I have a more in depth comparison and swatches on my eye below. All in all, I love it when drug store makeup gives high end makeup a run for its money. Often things in the high end departments are overpriced for what the products actually are and the drugstore alternatives are not always great. This is Beauty Swatched approved!

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L’Oreal Lash Paradise vs. Too Faced Better Than Sex Mascara:

Both formulas have the same black colour, formula, type of bristles and effect on the eyes. Differences include the: wand shape and lasting powder. Across the board, L’Oreal for the WIN!

L’Oreal Lash Paradise Too Faced B.T.S. Mascara
Price $10.96 CAD $30 CAD
Colour Very black Very black
Wand Shape Very slightly pinched in the middle Hourglass shape
Formula Thick Thick
Bristles “bushy” “bushy”
Longevity No flaking Flaking after 7 hours of wear
Volume Medium Medium
Length Medium Medium

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Left: L’Oreal, Right: Too Faced

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