The KIKO Kiko Less is Better Cream Blush (4.45 GBP) comes in two shades: 01 Impalpable Rose (which is a light rose colour, suitable for very fair to fair skins) and 02 Tenuous Mauve, which is the shade I have to review and is a light purple colour. The texture of this blush is quite thin with buildable pigmentation. The swatches below are after 3 swipes, which I like because it builds effortlessly and allows you to play with your desired intensity. This shade dries down as a matte finish and feels ‘one with the skin’ (not tacky or oily). When worn alone, this lasts about 7 hours before fading but when set with a similar colour powder, it extends the wear by about 2 hours.